Finding the problem and ourselves.
- What are the painpoints for GeekWire users?
- What unmet needs and enhancements might this app offer?
- How do we improve the customer experience using usability findings?
Getting to know the team.
The current app is a relic of the past.
A dated design with problems.
Users want a professional design to increase trust.
Meet the persona we designed for, Scott T.
- I know what I want
- Content over design
- I read with other people in mind
- Trust is key for a news app
- Familiarity is important
Scott uses GeekWire to win debates.
- Sharing articles
- Visual redesign
- Menu reorganization
Building out the important user flows.
Bringing our ideas to life.
- Share article
Showcasing the first prototype’s key features.
Administering our usability tests using Maze.
- Find a category without searching
- Select an article in this category and share it Twitter
- Search for a particular article
- Search an article and sort results by date
- Reverse this sort
- Sort by title
- On a scale of 1 to 5, 1 bieng completely unintuitive and 5 being completely intuitive, how intuitive was this app?
- What was the most challenging part of this usability test?
- What aspect(s) of this app do you find most appealing?
- What are your overall thoughts on this app?
Using Maze results to spot problems.
Going through the user interviews.
- People had trouble with search results
- People didn’t like the wording on various buttons and filters
- People didn’t like how the sorting worked
We added icons next to the categories to make it easier for users to scan. Icon design was kept fairly minimalistic and light to match with the light-weight serif fonts we used throughout our design.
We changed the search results screen to display articles by category in order of relevance to the search. Users still have the ability to sort the results for articles, authors, or cateogires.
Next steps, specs, and more.
- Another usability test for comparison.
- Add more personalization
- Add notifications
- Much much more
Improved Article Interface
The new article interface has a more sleek design. Reading, sharing, and engaging are easier than ever. We gave users the ability to share at both the top and bottom of the article.